Research

Why now

4 of 6 signals push towards now. The two that push back are the same thing: their year ends in March.

Strong, and the window is Now to February 2027. Four of the six signals push towards now, and the two strongest are structural rather than moods: a budget holder nine months into the job, and an ERP decision that has to be made before 2027. What argues the other way is real and worth raising yourself: The March year end is real. Nothing here survives being raised in April, which is what makes the window a window. None of this is read off the findings. It comes from public signal about the company, which makes it the one reading that survives a first call where nothing has been shared, and the one that decides whether the money gets discussed this year at all.